Methodology

CAMPAIGN SET UP:

We start the Advocate Marketing project

We develop the best possible strategy to amplify your brand’s messages in social networks, together with your fans and the relevant influencers in your industry. Our goal is to make your business grow, helping you the way you need: planning the strategy, designing the campaigns, choosing the right social channels and managing and making the fans relationship with your brand grow.

INFLUENCERS IDENTIFICATION:

We identify your brand’s best influencers and fans

We scan the web with our unique technology to identify relevant influencers in your industry, fans in your social networks, brand-related bloggers, as well as your most active and committed employees. Once identified, we invite those who will help us to better reach your audience. We manage those relationships to make the most of your specific marketing campaigns and your strategies over time.

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INFLUENCERS SELECTION:

We select the influencers and fans with the greatest potential

Once identified, we invite those who will help us to better reach your audience. And we manage those relationships to make the most of your specific marketing campaigns and your strategies over time.

INFLUENCERS ACTIVATION:

We activate the community so that you amplify the content

We activate influencers, fans or selected employees (community), providing them with the tools they need to spread your brand’s message in the fastest and easiest possible way. Fans and influencers have a profile on the platform, where they will receive the brief for each action. They will also be able to connect with their social networks, to post content in a fast and simple manner.

CAMPAIGN MANAGEMENT:

We manage the influencers to achieve the greatest impact

We manage the relationship between the active community and the brand, so that each influencer feels unique and receives all the information and help he/she needs. These relationships can be managed from the platform at the national and the international level, with no limit on the number of people or markets. We make it possible for your message to reach millions.

METRICS AND OPTIMIZATION:

We measure the impact of your advocate marketing campaigns

Results both from the global campaign and from each one of the community members that is active at the moment are measured over time. You can check out the results of your campaigns on the dashboard, where you will see the evolution of the KPIs and how objectives are being achieved. We monitor, analyse, and learn from each campaign and from the activity of fans and influencers with a higher success rate.

We optimize each campaign so your community grows

We optimize your advocate marketing campaigns so that your community grows stronger everyday. Your brand’s fans are already sharing content about you on the Internet. We identify them and encourage their enthusiasm to make your community grow, motivating them and facilitating the task of sharing your content and being part of your community brand lovers.

metodología brandmanic