COMPEED

COMPEED needed to give visibility to its new campaign “Unstoppable Women”. For this, it needed, above all, to get visits to its newly released video.
Compeed

OBJECTIVES

Notoriety, branding and traffic to a video.

CAMPAIGN

1 month (JUNE-JULY 2015).

RESULTS

– 28 influencers activated
– Potential scope: 977,151
– Engagement: 10.134 interactions
– 8,067 interactions in Instagram
– 21,296 visits to posts
– 127 posts published

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CERVECEAR

CERVECEAR needed to give visibility to its contest “Un dedo de espuma, dos dedos de frente”, mainly in Youtube and Instagram.
CERVECEAR

OBJECTIVES

Branding, engagement and participations.

CAMPAIGN

1 month (MAY-JUNE 2015).

RESULTS

–  18 influencers activated
–  58 published posts
–  Potential scope:714,642
–  Engagement: 7,062 interactions
– 4,782 interactions in Instagram
– 18,015 views in Youtube

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ZOETIS

ZOETIS needed to give visibility to its web page Healthy pets, happy owners, in order to raise pet owners awareness about the way they should travel with their dogs.
zoetis

OBJECTIVES

Branding, engagement and trafic.

CAMPAIGN

1 month (JULY 2015).

RESULTS

–  8 influencers activated
–  31 published posts
–  Potential scope: 448,792
–  Engagement: 26,469 interactions
–  11,495 interactions in Instagram
–  1,004 impressions

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RED CROSS

2 month campaign for Red Cross Partners with the aim of giving visibility to the action #CadaSegCuenta.
Cruz Roja

OBJECTIVES

Branding, engagement and partner recruitment.

CAMPAIGN

3 months (MARCH-MAY 2015).

RESULTS

–  100 influencers activated
–  Potential scope: 2,525,373
–  Engagement: 26,469 interactions
–  22,863 interactions in Instagram
–  2,346 interactions in Twitter
–  349 published posts

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BOBBI BROWN

Launching of the new Bobbi Brown online shop in Spain by the hand of 4 fashion&beauty bloggers
Bobbi Brown

OBJECTIVES

Launching of the Bobbi Brown online shop.

CAMPAIGN

1 week (APRIL 2015).

RESULTS

–  4 influencers activated
–  Potential scope: 284,579
–  Engagement: 6,206 interactions
–  Clicks: 667
– 13 published posts

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CRUZCAMPO

We helped Cruzcampo to give visibility to the video they made for the 2015 Malaga Film Festival, @LaBSOdeMalaga.
CRUZCAMPO

OBJECTIVES

Viewings of the video #LaBSOdeMalaga.

CAMPAIGN

1 week (APRIL 2015).

RESULTS

– 13 influencers from Malaga activated
– Potential scope: 208,184
– Engagement: 450 interactions
– Viewings: 28,963
– 47 published posts

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ORIGINS

Launching of the new Origins serum by the hand of an influencer under 25 #QuarterLifeCrisis.
ORIGINS

OBJECTIVES

Branding and engagement with potential customers.

CAMPAIGN

5 days (APRIL 2015)

RESULTS

– 1 top influencer activated
– Potential scope: 117,862
– Engagement: 5,066 interactions
– Likes Instagram: 4,862
– Visits to the Post: 1,035
– 8 published posts

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UNHCR

Support for the #DiasParaÁfrica campaign, through an action with influencers during Christmas 2014-2015.
ANCUR - OVUNNO

OBJECTIVES

Reaching €1,500,000 in donations. Objective accomplished in January 2015.

CAMPAIGN

1 month (DECEMBER 2014-JANUARY 2015).

RESULTS

– 84 influencers activated
– Potential scope: 3,183,267
– 18,791 likes in Instagram
– 483 comments in Instagram
– 1,970 RTs in Twitter
– 1,638 in Twitter
– 41 challenges accepted, with 1,535 likes in IG

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AEGON

Aegon wanted to invite a blogger who was a “real woman” to one of their events, so she could give her point of view on how women save money.
AEGON

OBJECTIVES

Giving visibility to #recetahorro through a woman blogger, with the participation of the audience, giving their own “recipes for saving money”.

CAMPAIGN

Event (DECEMBER 2014).

RESULTS

– 1 selected blogger
– Potential scope: 208,184
– Engagement: 450 interactions
– Viewings: 28,963
– 47 published posts

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Mustang

Mustang wanted to give visibility to the launching of their new autumn-winter collection through bloggers and influencers from the world of fashion.
Mustang

OBJECTIVES

Branding, brand positioning, social engagement, quality contents, sales…

CAMPAIGN

4 months (SEPTEMBER-DECEMBER 2014).

RESULTS

– 74 influencers/bloggers activated
– Increase FB followers: + 31,745
– Increase IG followers: +3,366
– Potential scope: 430,715
– Activity IG: 41,386 likes+2,204 comments
– Activity TW: 315,000 impressions
– Activity FB: 1,868 likes

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